Make.com Review 2026: The Complete Deep Dive (Features, Pricing, Issues, and Alternatives)

Make is a visual automation platform that connects applications, data, APIs, and AI services. Users build workflows called scenarios by arranging modules on a canvas and defining how information moves between them.

Its visual builder, branching controls, data transformation, 3,000-plus app integrations, code tools, and AI features make it more flexible than simple trigger-and-action automation products. That flexibility also creates a steeper learning curve and less predictable credit consumption.

Quick Verdict

Overall rating: 4.6/5

Make is one of the strongest workflow-automation platforms for businesses that need more control than basic app connectors provide. It handles branching, filters, iterators, aggregators, error routes, API calls, data stores, custom functions, and AI workflows.

The main concerns are credit-based pricing, technical complexity, limited log retention, and the risk of high consumption when a scenario processes many records or loops.

When the goal is running marketing, sales, appointments, and customer communication inside one platform, the better path is SmartChat AI — a SmartChat CRM sub-account provisioned for you, plus a 24/7 AI front desk answering leads on SMS, Messenger, Instagram, and website chat. Make is stronger for connecting different systems.

What Is Make?

Make, formerly Integromat, is an integration and automation platform. A scenario begins with a trigger, processes data through one or more modules, and performs actions in connected applications.

For example, Make can receive a form submission, clean the contact data, look for an existing CRM record, create or update the contact, notify a salesperson, add a row to a spreadsheet, and begin an email campaign.

Make does not become the CRM, spreadsheet, accounting platform, or help desk. It transfers information and coordinates actions between those systems.

Make Features

Visual Scenario Builder

Rating: 4.8/5

Make displays automation as a visual diagram. Users can see each application, action, filter, branch, and data transformation in the workflow.

This provides more clarity than a long list of steps, particularly when a workflow follows several paths. Users can inspect the data moving through each module and identify where an execution failed.

The builder is accessible without conventional programming, but advanced scenarios still require a good understanding of data structures and application behavior.

Integrations

Rating: 4.7/5

Make advertises more than 3,000 standard app integrations. Categories include CRM, ecommerce, accounting, productivity, databases, communication, project management, advertising, and AI.

A large integration count does not mean every feature of every application is available. Some connectors provide only selected triggers and actions.

Users can fill gaps with HTTP requests, webhooks, custom applications, APIs, and code. Enterprise plans can add access to selected enterprise applications and on-premises systems.

Routers, Filters, and Data Processing

Rating: 4.8/5

Routers send data through different paths according to defined conditions. Filters determine whether an item continues through a route.

Iterators divide arrays into separate bundles, while aggregators combine several bundles into one result. Make also provides tools for text, dates, numbers, JSON, files, and other data formats.

These controls are powerful, but each processed item can increase credit usage. A scenario that appears to contain only a few modules may perform thousands of billable actions.

Webhooks and Scheduling

Rating: 4.6/5

Scenarios can begin when Make receives a webhook or according to a schedule. Paid plans permit scheduled scenarios to run as frequently as every minute.

The Free plan has a minimum scheduled interval of 15 minutes. Webhooks may provide faster event-driven execution when the connected application supports them.

Webhook delivery does not guarantee the complete workflow will finish immediately. Queues, application limits, errors, and maintenance can affect completion.

Error Handling

Rating: 4.6/5

Make supports error routes, retries, incomplete executions, rollback behavior, and other controls for dealing with failures.

Strong error handling is essential for financial records, leads, orders, and customer messages. A scenario should define what happens when an application is unavailable, a required field is missing, or a duplicate record appears.

Simply activating a scenario without monitoring failed executions can lead to silent data gaps.

Make Code App and Custom Functions

Rating: 4.5/5

The Make Code App runs JavaScript or Python for custom logic, data transformation, and AI-related processing. Current pricing documentation states that code execution uses two credits per second of execution time.

Custom functions and scenario inputs or outputs help teams build reusable automation components. Higher plans provide stronger resources and governance.

Code can increase flexibility but also introduces security, maintenance, and testing responsibilities.

AI Applications and Agents

Rating: 4.4/5

Make connects with more than 350 AI applications and provides its own AI-oriented tools, including:

• Make AI Agents, currently presented as beta
• Make AI Toolkit
• Maia by Make
• AI Content Extractor
• AI Web Search, currently presented as beta
• Make MCP Server
• External AI-provider integrations

Make AI Agents and Toolkit can use Make’s AI Provider across plans or a user’s own supported language-model key where available.

AI credit consumption can differ from standard application modules. External AI providers may also charge separately for tokens, models, storage, or other usage.

Beta features can change and should not be used for critical workflows without fallback procedures.

Maia by Make

Rating: 4.1/5

Maia lets users describe automations and AI agents through natural conversation. It can help create or refine scenarios without manually configuring every step from the beginning.

It can reduce setup time, but generated scenarios still require review. Connections, field mapping, filters, failure handling, and credit consumption must be checked before activation.

Templates

Rating: 4.3/5

Make provides scenario templates for common workflows. Users can also create and share templates within applicable organizational controls.

Templates help with structure but rarely eliminate setup. Account connections, field names, permissions, and business rules vary between organizations.

Teams and Governance

Rating: 4.3/5

Applicable plans provide teams, roles, private spaces, shared templates, analytics, and administrative controls. Enterprise adds custom roles, organization-wide visibility, security controls, and stronger support.

Private Spaces let individuals build separately. Enterprise administrators receive additional visibility into scenario names, modules, and credit usage.

Larger organizations should establish naming, documentation, ownership, testing, and change-management rules.

Monitoring and Execution Logs

Rating: 4.2/5

Make provides execution history for inspecting data, errors, and credit usage. Higher plans add real-time monitoring and stronger log-search functions.

Published execution-log retention is:

Plan	Log retention
Free	7 days
Core	30 days
Pro	30 days
Teams	30 days
Enterprise	60 days

Businesses requiring longer audit history should export relevant records to another system. Execution logs may contain personal or sensitive information and require suitable access controls.

File and Data Limits

Maximum file sizes vary by plan:

Plan	Maximum file size
Free	5MB
Core	100MB
Pro	250MB
Teams	500MB
Enterprise	1,000MB

Data transfer also depends on credit volume. Standard paid allowances scale at 5GB per 10,000 monthly credits, while Free lists 512MB.

File limits matter for documents, images, audio, video, backups, and AI extraction workflows.

Need automation that runs inside your CRM instead of between services? SmartChat AI provisions a SmartChat CRM sub-account with funnels, forms, pipelines, appointments, and workflows built in — plus a 24/7 AI front desk answering leads on SMS, Messenger, Instagram, and website chat.

What Make Does Not Include

A Make subscription should not be treated as including:

• Subscriptions to connected applications
• External AI-model charges
• A complete CRM
• Native email-marketing delivery
• SMS or telephone usage
• Ecommerce payment processing
• Accounting software
• Unlimited execution credits
• Unlimited data transfer
• Indefinite log retention
• Guaranteed access to every app feature
• Workflow design or maintenance services

Make connects systems. Customers remain responsible for the price, availability, limits, and terms of every connected service.

Make Pricing in 2026

Make offers Free, Core, Pro, Teams, and Enterprise. Prices increase with the selected number of monthly credits.

At the entry level of 10,000 monthly credits, advertised annual-billing prices have started at:

Plan	Starting annual-billing equivalent
Free	$0
Core	$9 per month
Pro	$16 per month
Teams	$29 per month
Enterprise	Custom

Monthly billing costs more. Selecting higher credit allowances changes the price, so these amounts should not be applied to larger workloads.

Free

Free includes 1,000 monthly credits, two active scenarios, a 15-minute minimum scheduling interval, 5MB maximum files, 512MB data transfer, and seven days of execution logs.

It is useful for learning and small noncritical automations. The low credit allowance and scenario limit make it unsuitable for busy operational workflows.

Core

Core starts around $9 monthly with annual billing for 10,000 credits. It removes the two-scenario restriction, reduces scheduled intervals to one minute, increases maximum execution time to 40 minutes, supports 100MB files, and retains logs for 30 days.

Core is suitable for individuals and small businesses running several routine workflows.

Pro

Pro starts around $16 monthly with annual billing for 10,000 credits. It adds higher-priority execution, advanced workflow capabilities, stronger variable tools, and a 250MB file limit.

It is the better choice for businesses running important or more complex scenarios.

Teams

Teams starts around $29 monthly with annual billing for 10,000 credits. It adds stronger collaboration, team roles, permissions, templates, and governance. Maximum file size increases to 500MB.

Teams is designed for organizations where several people build or manage automation.

Enterprise

Enterprise uses custom pricing and can include enhanced security, custom roles, SSO, domain controls, on-premises connectivity, enterprise applications, audit logs, stronger observability, 1GB files, 60-day logs, priority support, and professional guidance.

The agreement should state credits, overage rates, execution priority, data transfer, retention, hosting region, support, security, and renewal terms.

How Make Credits Work

Make now describes usage through credits rather than relying only on the older “operations” terminology.

For many standard non-AI modules, one module action generally uses one credit. Usage can increase when a module processes several bundles, repeats in a loop, retries, runs code, or uses AI services.

Credit consumption can therefore exceed the number of scenarios runs. If one execution processes 100 records across five billable modules, it may consume hundreds of credits.

Some functions have different rates. Make Code uses two credits per second, while AI usage can depend on tokens, model, files, or processing requirements.

Review the credit estimator and execution history with realistic data before committing to a plan.

Annual Credits and Overage Protection

With annual billing, Make can provide annual credit flexibility, allowing prepaid credits to remain usable throughout the 12-month term instead of expiring every month.

This can help businesses with seasonal workloads. Confirm whether the selected checkout uses monthly or annual credit allocation.

Overage protection can keep scenarios running after the included allowance is exhausted. This reduces interruption risk but can generate extra charges. Set usage alerts and spending controls before enabling it.

Trial, Cancellation, and Billing

The Free plan allows users to test Make without paying. Paid-plan trials or promotions may vary by account and region.

Monthly subscriptions provide greater billing flexibility. Annual plans offer lower effective pricing and credit flexibility but require a longer commitment.

Before downgrading or cancelling, export scenario blueprints, connection details, variables, data stores, error records, and required execution logs. Deactivating Make can stop workflows immediately, even when the connected applications remain active.

Known Issues and Buying Risks

Credit Consumption Is Easy to Underestimate

Loops, searches, iterators, aggregators, polling triggers, code, and AI can consume more credits than expected. Test with realistic record volumes.

Technical Learning Curve

The visual interface is approachable, but reliable workflows require knowledge of APIs, authentication, arrays, JSON, data types, rate limits, and error handling.

Short Log Retention

Paid standard plans retain detailed execution logs for 30 days. This may be insufficient for financial audits, compliance investigations, or infrequent failures.

External Application Limits

A scenario can fail because a connected application changes its API, expires a token, rejects a request, or imposes a rate limit. Make cannot remove those external restrictions.

Automation Can Spread Errors

A mapping mistake can update thousands of records quickly. Important scenarios should be tested with small batches and include safeguards.

AI Features Can Add Two Types of Cost

AI workflows may consume Make credits and generate charges from an external AI provider. Estimate both before launching high-volume automation.

No Complete Business Platform

Make coordinates other applications but does not replace them. A low Make subscription can still support an expensive collection of connected tools.

Security and Support

Make hosts services through AWS in European Union and North American regions. Two-factor authentication is available, while higher plans add stronger enforcement, roles, SSO, domain claiming, audit tools, and enterprise security support.

Connections can grant Make access to customer records, financial data, messages, files, and internal systems. Limit permissions, rotate credentials, remove unused connections, and avoid placing secrets in scenario fields or logs.

Support differs by plan. Free includes limited onboarding access, paid plans receive technical support, Teams adds higher-priority guidance, and Enterprise offers top-priority assistance and strategic services.

Make vs SmartChat CRM

Category	Make	SmartChat CRM
Primary purpose	Connect and automate applications	CRM and marketing platform
App integrations	More than 3,000	Native tools plus integrations
Visual workflow builder	Excellent	Strong for CRM automation
Data transformation	Advanced	More limited
API and webhook workflows	Major strength	Supported
CRM pipelines	Requires connected CRM	Included
Funnels and websites	Requires another platform	Included
Email and SMS	Connects providers	Included with usage costs
Appointment booking	Connects calendar tools	Included
Business calling	Connects providers	Available with usage costs
Reputation management	Requires another tool	Included
Agency subaccounts	Team and organization controls	Dedicated client subaccounts
Starting price	Free; Core around $9 annually	Included with SmartChat plans

SmartChat CRM is provisioned through SmartChat’s annual plans at flat peso pricing rather than sold as separate tiers. There are no separate platform usage charges: SMS runs through your own postpaid SIM under your telco plan, and the AI front desk is included.

For Philippine businesses, SmartChat AI is the simplest route to the SmartChat CRM column: SmartChat provisions a SmartChat CRM sub-account for each client and layers on a 24/7 AI front desk that answers leads on SMS, Messenger, Instagram, and website chat — at a flat ₱2,699 per month equivalent billed annually for SMS + AI, with SMS sent from your own business number.

Which One Should You Choose?

Choose Make when the business must connect several independent applications or build customized data workflows.

Choose SmartChat AI when the primary goal is managing leads, campaigns, appointments, and conversations inside one platform — the SmartChat CRM system provisioned for you, with a 24/7 AI front desk on top and flat peso pricing.

They can also work together. Make can connect a SmartChat-provisioned SmartChat CRM account with accounting, project management, databases, AI services, and specialized business applications.

Migrating from Make to SmartChat CRM

Only workflows covered by SmartChat CRM’s native capabilities should be migrated.

A practical process is:

1. Inventory every active scenario, trigger, connection, and owner.
2. Identify workflows involving leads, pipelines, forms, calendars, email, SMS, and calling.
3. Rebuild suitable workflows inside SmartChat CRM.
4. Preserve Make for accounting, databases, and unsupported applications.
5. Run old and new workflows with controlled test records.
6. Compare field updates, timing, duplicates, and error handling.
7. Disable scenarios one at a time.
8. Export blueprints and logs before cancellation.

Trying to replace every Make scenario with SmartChat CRM may be unrealistic. The products solve different problems.

Final Verdict

Make is a powerful automation platform with an excellent visual builder, thousands of integrations, flexible data processing, code execution, API tools, and expanding AI capabilities.

Free is useful for learning. Core works for modest automation, Pro provides a stronger operational package, and Teams adds governance for collaborative environments. Enterprise is intended for organizations requiring security, observability, support, and custom capacity.

The largest risk is uncontrolled credit usage. Businesses should measure scenario consumption with real data, monitor errors, and assign clear workflow ownership.

Make is the better choice for connecting applications. SmartChat AI is the better choice for operating marketing and sales in one platform — the SmartChat CRM system provisioned for a Philippine business, plus a 24/7 AI front desk answering leads at a flat peso price. Many businesses will benefit from using SmartChat as the customer system and Make as the integration layer.